Berangaria Inès October 12, 2021 Template
No matter how much you and your office manager love to play with your computers, you will save a great deal of time and money, and you will get far better results from downloading templates instead of creating your own.
But perhaps the single best use of small business tools is to be found in the marketing & sales department. This is where it is important to use applications to gather metrics and analyze data. This means using worksheets to evaluate the effectiveness of ad campaigns, and calculating the customer acquisition costs. There are telemarketing tools that can push sales off the charts and on track to becoming a not-so-small one.
You can go about it one of two ways. Find a template platform you like (i.e. for WordPress: Genesis, Builder, Thesis, etc. or HTML templates and know you'll be revising the design a fair amount). Or, look for a website template that is as close to what you're looking for as possible to minimize the amount of customization work. Moreover, if you decide to install and set up the template yourself, you can be your own webmaster. That's what I do for my small business. I have a huge advantage because I can make changes and add content any time I like. I don't have to send instructions to and then review the work of a webmaster.
Then there are the checklists. It may seem superficial, but entire businesses have collapsed because there wasn't a checklist handy when needed. Collect checklists for everything from franchising to trademarks and dealing with the taxman, customer lawsuit or a subpoena. The only option to not having checklists is to keep an expert for each crucial issue close at hand and ready to offer advice, if the business can afford it.
take more control of your web marketing. There's huge opportunity on the Web. If you're a small business without a huge marketing budget, then why not learn how to market your business online yourself? I did, and my business grew incredibly. Moreover, I was able to target the exact customers I wanted and it worked.
This is an obvious advantage. For less than $100 you can have a fantastic website launched that's fully designed. There are also free HTML templates, WordPress theme, and Joomla templates available. But that's not where the cost-savings end. In fact, the real cost-savings is the fact you learn how to manage your website which will save you webmaster fees every month. This is the true advantage; one that I've realized cost savings into the thousands of dollars over the last few years being my own webmaster.