Chere Lyna October 4, 2021 Template
Website templates look great. A lot of work goes into designing a great website. When you buy a template, you get a great looking design for a fraction of the real cost of designing the website. Moreover, you can shop around until you find the perfect looking template. Chances are you're not sure what kinds of designs are available and what type of design you want for your website. Shopping and researching templates gives you an idea to hone the vision and design you want for your website(s).
But perhaps the single best use of small business tools is to be found in the marketing & sales department. This is where it is important to use applications to gather metrics and analyze data. This means using worksheets to evaluate the effectiveness of ad campaigns, and calculating the customer acquisition costs. There are telemarketing tools that can push sales off the charts and on track to becoming a not-so-small one.
All of this is but only the tip of the iceberg. The real value lies in more complex usage, like customer relations, sales & marketing, HR management and performance analysis. Some of these are freely available, like a tool which helps poll customers and tabulate the survey data into charts and reports.
Then there are the checklists. It may seem superficial, but entire businesses have collapsed because there wasn't a checklist handy when needed. Collect checklists for everything from franchising to trademarks and dealing with the taxman, customer lawsuit or a subpoena. The only option to not having checklists is to keep an expert for each crucial issue close at hand and ready to offer advice, if the business can afford it.
Website Templates are Well-Coded. Well, usually well coded - buy from reputable template vendors. If you hire a web developer, and you absolutely know nothing about coding, you'll never know if it's well coded. Template vendors generally stay up-to-date with the latest coding practices which means the foundation for your website (even if you make changes) will be well-coded.
You can go about it one of two ways. Find a template platform you like (i.e. for WordPress: Genesis, Builder, Thesis, etc. or HTML templates and know you'll be revising the design a fair amount). Or, look for a website template that is as close to what you're looking for as possible to minimize the amount of customization work. Moreover, if you decide to install and set up the template yourself, you can be your own webmaster. That's what I do for my small business. I have a huge advantage because I can make changes and add content any time I like. I don't have to send instructions to and then review the work of a webmaster.
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